Is this the worst billboard in Vancouver?

Interac billboard, Grandview Highway (east of Renfrew), Vancouver, BC

Interac billboard, Grandview Highway (east of Renfrew), Vancouver, BC (Detail)

I saw this billboard yesterday. As you can see in the top photograph, or perhaps can't see, the billboard is almost completely hidden by a building. And if you do manage to get a glimpse of the billboard, the "Windows" and "Doors" flags, and trees along the road, are obscuring your view.

And if you have made it through all of that visual clutter what do you see? Peeling paper and an obscured message?

Who in their right mind would pay for this location, and if they did pay for this location, what value do they get from a billboard in this condition? If you can find a worse billboard in Vancouver I'd love to know about it.