Monday, April 27, 2015

Great location for the ad. Too bad there are only four jobs available.

Job advertisement for Nordstrom, Vancouver City Centre SkyTrain station, Vancouver, BC

I saw this Nordstrom advertisement over the weekend. Great location for the advertisement, right underneath the new store location at the Pacific Centre in Vancouver. Anyone passing by the poster would certainly know how to get to the store. And given that the store is opening in September 2015, there must be a bit of a hiring blitz on.

So I headed over to the website and saw there were some jobs available at the new Vancouver store. Four to be exact.

Website capture, April 26, 2015
(Source: https://nordstrom.taleo.net/careersection/flsjob/moresearch.ftl?lang=en&radiusType=K&searchExpanded=true&radius=1&jobfield=140441708)

I have two problems with this.
  1. Why are there only four jobs posted?
  2. Why does Nordstrom not use its nordstrom.ca domain to provide a more localized experience for Canadian applicants?
So, full marks for the location of the advertisement, and a failing grade for execution. Nordstrom, I am expecting more from you.

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