Wednesday, April 29, 2015

An undeniable advantage of transit shelter advertising

Transit shelter advertisement for britton diamonds, Granville Street, Vancouver, BC

Transit shelter advertisement for britton diamonds with the Vancouver Block Building in the background, Granville Street, Vancouver, BC

The maxim often cited for real estate is "location, location, location". For out-of-home advertising location is also critically important. In this case the company, britton diamonds is located "10 steps away" from the advertisement. So, if a consumer is curious they won't have to go far to see what the firm has to offer.

In reality, it might be a bit more than "10 steps", but visiting britton won't require a long hike through the downtown area searching for the store. So, still a very good location for this advertisement.

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