A new way of thinking about pain relief

Sample of Voltaren

First, my apologies of the rotten photo. New phone and I'm still working with getting the fine points of the auto focus sorted out.

So, a tube of a topical cream instead of pills. That certainly is a new way of thinking about pain relief. I saw the pill bottle on the outside of the mailer and that was what I was thinking about. I was suspecting a new non-prescription pain relief tablet.

I have actually used this product and it works pretty well. But it is a topical cream and the consumer has been educated that swallowing a bunch of ills is what they need to deal with their pain.

The lack of pill noise when I shook the package should have been more of a giveaway about the contents.

Back at it

Direct mail in the "pain relief" category

The first summer semester is drawing to a close. It has been a bit hectic and I've been working hard to keep up with my student's work. (Hence I've not been quite as faithful as I might hope about keeping current on my blog.)

Anyway, this is a piece of direct mail that one of my students brought in to class. What is going to change how you think about pain relief? You'll just have to wait until Monday. I didn't see this coming, but the packaging should have been a bit of a clue.