Back at it

Direct mail in the "pain relief" category

The first summer semester is drawing to a close. It has been a bit hectic and I've been working hard to keep up with my student's work. (Hence I've not been quite as faithful as I might hope about keeping current on my blog.)

Anyway, this is a piece of direct mail that one of my students brought in to class. What is going to change how you think about pain relief? You'll just have to wait until Monday. I didn't see this coming, but the packaging should have been a bit of a clue.