I've never seen this before, but I expect to see more of this in the future

Lassonde advertisement
(Source: The Globe and Mail, March 15, 2025)

The tariff war between the US and Canada, and between the US and just about everywhere else, is dramatically changing the marketing landscape in Canada.

Firms that are Canadian previously didn't make a big deal about it, but they are now taking out full page advertisements to proclaim their Canadian ownership. I'm sure that they are hoping that this will increase their marketshare. Well, they are getting more business from me.

PS I teach International Business courses. Every day I wonder what fresh chaos the news has delivered. I wonder how any firm can have any strategy at all, let alone a long-term strategy.