A new way of thinking about pain relief
Sample of Voltaren |
So, a tube of a topical cream instead of pills. That certainly is a new way of thinking about pain relief. I saw the pill bottle on the outside of the mailer and that was what I was thinking about. I was suspecting a new non-prescription pain relief tablet.
I have actually used this product and it works pretty well. But it is a topical cream and the consumer has been educated that swallowing a bunch of ills is what they need to deal with their pain.
The lack of pill noise when I shook the package should have been more of a giveaway about the contents.
Labels: direct mail, marketing, pain relief, Voltaren
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home