And what will happen when the shoe is on the other foot?

 

Source: https://www.bbc.com/news/articles/c3vwg73xndeo

This was reported on the BBC website today.

Bad news for models and photographers. And this will only happen, "if given permission by models". How much bargaining power do these model have? Close to zero I'd say.

And I wonder how H&M would react is models used a digital clones of H&M clothing in their portfolio photographs? Or if competitors used AI to create patterns for digital clones of H&M clothing?   

Be very careful what you wish for.