It's only a reduction of 6.993%, but it's better than nothing

Lingonberry Fruit Spread display at IKEA

Ligonberry Spread "New lower price" sign

Lingonberry Fruit Spread jar

Price reduction on the shelf tag

Sunday afternoon I was at IKEA. (More wooden hangers for my kid's closet.) I saw this sign in the Swedish Marketplace section.

A price reduction, not a huge one, but a price reduction nevertheless. Given the recent new about inflation, any price reduction is worth shouting about. And in addition to the price reduction, the product had a pretty prime spot and there was lots of stock on the floor.

But the price reduction didn't change my buying behaviour. (Already had a full jar at home. Didn't need another one just yet.)