Don't cross that line!

Facebook advertisement for MEC (Mountain Equipment Coop)

As I've mentioned before, one of the cardinal rules of cycling is staying on the right side of the yellow dividing line on the road. And what do I see in a Facebook advertisement for the upcoming MEC Spring Century Ride? A bunch of riders over the yellow line.

I wonder if this is the behaviour that MEC will be encouraging on the day? And I wonder what will happen if the riders are hit by oncoming traffic?

So, why use examples of dangerous behaviour in your advertising?

A smart media buy

Mountain Equipment Co-op advertisement in the men's bathroom at Capilano University

I saw this ad in one of the men's bathrooms at Capilano University. This is a well thought out media buy. If there is one certainty about university it is the weight of the textbooks. When I was doing my MBA, the weight of some of those book just about crippled me.

So, a bag that offers to "lighten my course load" is pretty attractive. And the face that Mountain Equipment Co-op's North Vancouver store is a short distance from the University does not hurt.

So, overall, a clever, though pun-laden, advertisement, and a smart media buy. What is there to complain about? (Apart from the horrible quality of my photograph.)