Don't cross that line!

Facebook advertisement for MEC (Mountain Equipment Coop)

As I've mentioned before, one of the cardinal rules of cycling is staying on the right side of the yellow dividing line on the road. And what do I see in a Facebook advertisement for the upcoming MEC Spring Century Ride? A bunch of riders over the yellow line.

I wonder if this is the behaviour that MEC will be encouraging on the day? And I wonder what will happen if the riders are hit by oncoming traffic?

So, why use examples of dangerous behaviour in your advertising?