Friday, August 3, 2012

A smart media buy

Mountain Equipment Co-op advertisement in the men's bathroom at Capilano University
I saw this ad in one of the men's bathrooms at Capilano University. This is a well thought out media buy. If there is one certainty about university it is the weight of the textbooks. When I was doing my MBA, the weight of some of those book just about crippled me.

So, a bag that offers to "lighten my course load" is pretty attractive. And the face that Mountain Equipment Co-op's North Vancouver store is a short distance from the University does not hurt.

So, overall, a clever, though pun-laden, advertisement, and a smart media buy. What is there to complain about? (Apart from the horrible quality of my photograph.)

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posted by simon @ mba4rent @ 3:00 PM   1 Comments

1 Comments:

At October 12, 2025 at 1:38 AM , Blogger klaus said...

Seal with Heat Sealable Bopp Film  is a very useful and cheap material that is now used a lot in packaging. Heat sealing is a common way to keep food, snacks, and candy fresh and safe. This film is great for both automatic packing machines and branding because it is clear, strong, and easy to seal. It's interesting to observe how businesses are moving toward BOPP films for packaging that is both eco-friendly and effective.

 

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