Saturday, May 2, 2015

An intentional exercise in confusion? I hope not, but that may be the result.


The Blue Bus Rider's Guide, April 2014 and May 2013 versions
(Source: Trans Link and West Vancouver Municipal Transit) 
Detail from The Blue Bus Rider's Guide, May 2013 version (Source: Trans Link and West Vancouver Municipal Transit)
Detail from The Blue Bus Rider's Guide, April 2014 version(Source: Trans Link and West Vancouver Municipal Transit)
Can you spot the difference between these two bus schedules? The version on the left is a year old and the version on the right is almost two years old.

The two versions look almost identical, and they are both currently available on the buses.

Why would the bus company do this? If a new and revised version is produced then why not prominently label it as such as remove the old schedules from the buses. If, on the other hand, there are no differences between the two why are the dates different?

Creating confusion is never a good policy.

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