Ready for March (And 25% tarrifs.)

 

Advertisment for Leclerc cookies/biscuits on the CBC website

The threat of 25% tarrifs on all Canadian goods exported to the USA has resulted in a surge in demand for Canadian-made products, and also an increase in the promotion of Canadian produced foods. (I saw this advertisement on the CBC website.)

Cookie/biscuit makers such as Leclerc and Dare are rightfully highlighting the Canadian content of their products. Made in Canada, using Canadian flour and butter.

While chocolate is an imported ingredient, at least it is not imported from the USA, and thus will escape any increased tarrifs.  

I'm sure that all Canadian food manufacturers hope that the trade war will lead to a permanent change in shoppers buying patterns. Time will tell. But in the meanwhile, there is no downside to Canadian businesses promoting themselves as Canadian.

An understandable reaction

Sign in the front window of a Dairy Queen franchise

These types of signs are popping up all across Canada. Companies are trying to make it perfectly clear that even though their brand may be American, they are an important part of the Canadian economy.

Why these firms didn't think that their role in the Canadian economy was important before is a bit of a mystery. But better late than never.