The price has changed, but we can't be bothered changing the signs

Sign at rear of Freshslice Pizza location, Grandview Highway and Renfrew Street, Vancouver, BC

Sign at rear of Freshslice Pizza location, Grandview Highway and Renfrew Street, Vancouver, BC (Detail)

Sign at front of Freshslice Pizza location, Grandview Highway and Renfrew Street, Vancouver, BC

Prices change. That is a reality of modern commerce. But if the prices change the signs also need to change. Increasingly I'm seeing retailers that are raising prices, but being a bit tardy about updating their signage. This borders on both the unethical and illegal.

The common excuse is "we haven't had time to change all of the signs yet", which is not very convincing. And the cynics might say that the lower prices on the signs outside are part of campaign to entice customers with an offer that the retailer has no intention of offering.

If it is important to your business to increase the prices then it should be equally important to promptly inform your customers.

Yes this may seem petty, but it is another of the million little details that separate a mediocre retailer from a great one. And why would a firm not aspire to be great?