What other kind is there?

Virgin Radio advertisement, Granville SkyTrain station, Vancouver, BC

Virgin Radio advertisement, Granville SkyTrain station, Vancouver, BC (Detail)

Who does not like money? From Monty Python to Cabaret, money has captured the public's imagination.

So it is not surprising that a radio station contest would given away money. Easy to carry, easy to spend, and one size fits all.

But what the heck is "free money"? According to this advertisement for Virgin Radio in Vancouver I can win "free money". Is there some other sort of money that I can win? Money that I have to pay for?

I'm just confused.