That makes sense!

Rudder on Seaward Kayak

I saw this piece of branding on the rudder of my neighbour's new double kayak. The rudder of the kayak can be pulled up onto the stern of the kayak when you are entering shallow water, or landing. And it makes perfect sense that the logo should be the right way up when the rudder is in this position. When the rudder is in the water no one can see it, and it does not matter which way the lettering faces.

It is good to see that the designers at Seaward have actually thought things through.