Odd name for an inland beer

Big Surf Beer Co. truck

I saw this truck in the parking lot at the Merritt tourist information centre. Big Surf is a beer from Kelowna, but the name would indicate that it came from a salt-water locale, not a city on a freshwater lake.

But while the name does not suit the city of origin, it does create a nice image for the beer. Big Surf and palm trees do have a somewhat exotic connotation. And at $7.89 for a 6-pack of cans it is one of the cheapest beers at the BC Liquor Stores. That never hurts sales.