It's dead!!!

Dead light bulb in the window of a Shoppers Drug Mart, Cambie Street, Vancouver

Do I obsess about dead light bulbs? Yes indeed. The dead bulb, in the red oval above, is just a little thing. It is not a huge deal. It is not as if the store has run out of Aspirin, or diapers. It is just a dead light bulb.

But what message do these little things send? We are not paying attention. We don't care. We're too busy.

And is that really the message you want to send to your customers?