Why do you make this so hard to read?

Canadian Blood Services brochure for plasma and platelet donors, June 2015

The purpose of producing a brochure is to inform the reader. The headline font, and the reflection that has been added below the headline text, do nothing to aid the legibility of this brochure.

Canadian Blood Services brochure for plasma and platelet donors, June 2015 (Detail)

I hope that in the next version of this brochure that clarity and legibility rank more highly among the design criteria.