Right advertisement in the right place

modo car co-op advertisement, SkyTrain station, Vancouver, BC

modo car co-op advertisement, SkyTrain station, Vancouver, BC

You'd be hard pressed to find a better spot to advertise a car coop than on public transit. In Vancouver, many of the people who take public transit don't own cars. Yet there are are times when it is very convenient to have a car. And so I think that this is a great location for modo to advertise.

The weird things with these two ads is that the second one make so little sense. Going grocery shopping with a car does offer some benefits over going shopping on foot or by public transit. But why do I need a car to go to the dentist?

But I'm sure people need cars for stranger purposes.