The madness is soon to recommence

Sign on the door of McDonald's outlet, Main Street, Vancouver, BC

The Canadian fast food/quick service restaurant industry has two periods of frenzy. Tim Hortons "Roll Up The Rim to Win" in winter and McDonald's "Monopoly" in the autumn

For the past two years McDonald's has interfered with "Roll Up The Rim to Win" by giving away free coffee for a week during the Tim Hortons promotion.

I sure the marketers at McDonald's are wondering what the competition has dreamed up to interfere with the success of the "Monopoly" promotion.

I wonder if this will be the year that someone takes a stab at grabbing some of the extra traffic that McDonald's generates during this promotion?