At these prices you must do better

Sign on the former entrance of the Gucci store, Hotel Vancouver, West Georgia Street, Vancouver, BC

Handwritten sign next to the former entrance of the Gucci store, Hotel Vancouver, West Georgia Street, Vancouver, BC

Gucci is one of the world's better known luxury brands. The stores are luxurious, the staff are well dressed, and the prices are high.

So why does this store have to use a handwritten sign to tell the Chinese customers to enter the store via the Hotel lobby? Given the demographics of the luxury goods consumer in Vancouver, I can understand the need to to have a Chinese-language sign to tell customers to "please use hotel entrance". But why this sad-looking hand-written effort. At the prices that Gucci charges I would expect better.