Monday, July 27, 2015

Which one is new?

Two versions of packaging for Shoppers Drug Mart Life Brand hair gel
Brands change their packaging all of the time. These days the main reasons seem to be to refresh the logo, or to reduce the packaging size, while keeping the price the same.

In this case Shoppers Drug Mart changed the look of the packaging, but kept the size the same.

I realized that I had two different packages at home, but had no idea which was the new version.

It turns out that new version is the one of the left. The font and text size have changed but the biggest change is that the new Life Brand logo is bigger and round.

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