Do you need to tell everyone what you have? It can't hurt

Sign outside the Canadian Tire store, Cambie and Seventh, Vancouver BC

Sign over the front door, Canadian Tire, Cambie and Seventh, Vancouver BC

For the past month of so Vancouver has been in the midst of a record breaking heatwave and dry spell. (Well, some would call it a drought.) The temperatures have been well above average and the rainfall spectacularly below average.

Give the heatwave it is not surprising that there has been a HUGE run on fans and air conditioners. Many stores stocked up only to sell a few weeks of stock in days or sometimes hours.

This location stocked up and has plenty of inventory on hand. In a city where the population is desperate to get cool, there is no downside in telling consumers that you can meet their needs.

It is not a very fancy sign, but sometimes the best communication is the simplest.