His bicycle donor should be upset

Bicycling Magazine, August 2015 issue, Page 60

Bicycling Magazine, August 2015 issue, Page 60 (Detail)

Matthew Portell is engaged in a noble endeavour, He delivers books to children. He founded a charity Ride for Reading that collects donated books and distributes them by bicycle. According to the article "Trek donated a Transport cargo bike a few years ago".

Great. Full marks to Trek for supporting reading. The problem is that the only brand name I see in the photo is Specialized on the rear bicycle tire. (And Trek and Specialized are fierce competitors.)

A missed opportunity all round.