How long should this take?
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| Partially rebranded Future Shop/Best Buy store, Granville and Robson Street, Vancouver, BC |
On May 28, 2015, all of the Future Shop locations in Canada were closed. The owner, Best Buy, announced that some of the locations would re-open under the Best Buy banner.
Why has this not happened? Apart from the staff uniforms, what else has changed? The sign outside this store still says Future Shop.
| Future Shop sign above the Granville Street entrance, Granville and Robson Street, Vancouver, BC |
| Future Shop on the side of the building, Granville and Robson Street, Vancouver, BC |
If Best Buy can't be bothered changing the branding of the stores, why did the firm both to trash the Future Shop name? Has the store changed, or was this merely a way for Best Buy to cut its advertising costs in half? How much longer will this changeover take?
Labels: Best Buy, branding, Future Shop, rebranding, retail, retail stores


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