What the heck does this mean?
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| Sale sign in the window of Boboli, Granville Street, Vancouver, BC |
Is this the "1% sale"? Or perhaps the "I Love Sale".
The regular customers will know about the sale in advance, but the signs is in the windows are intended to attract the passing foot traffic. Confusing signs like this probably don't have the desired effect.
Signs that confuse the customer might as well not even be there.
Labels: advertising, Boboli, retail, retail stores, sales
posted by simon @ mba4rent @ 6:00 AM
1 Comments
1 Comments:
I agree, the sign might as well not be there, it's the same as a sign that has a picture of the sun and says "summer". I would guess that most people would just glance at the sign, and remember it as more of a display photo showing "they are trendy because they use heart emoticons".
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