Surprise! A genderless toy.

Minions toys distributed with McDonald's Happy Meals, Vancouver, BC

McDonald's has been dividing up its young customers by gender for years. The Happy Meal includes a toy, with different toys for boys and girls. The boys got one toy, with the girls getting another. The boys' toy was usually a vehicle or weapon, while the girls' toy was pink or purple and was more likely to be an animal.

The Minions movie has appeal with children that knows no gender boundaries, and hence there is a single choice of toy to accompany the Happy Meal.

Good move, and I hope to see more of these non-gender targeted toys. Perfect for a little girl who plays with Barbie, Bratz, LEGO, Meccano, and Minecraft.