The Dairy Farmers of Canada are preparing for a fight

Dairy Farmers of Canada, transit shelter advertisement, Cambie Street, Vancouver, BC

Canada and the European Union are working out the fine details of a free trade agreement. One of the sticking points to finalizing the deal is Canada's supply management system for some agricultural products, including dairy.

I think that as a result, the Dairy Farmers of Canada are making a preemptive effort to reinforce the value of the 100% Canadian Milk position among consumers.

The 100% Canadian Milk™ symbol is a seal of origin that guarantees the dairy products you're buying are made from 100% Canadian cow's milk. When you buy dairy products made from 100% Canadian milk renowned for its quality, purity and great taste, you're also supporting Canadian dairy farmers. Make sure to look for the symbol on the packaging when you're picking up dairy products like milk, cheese, yogurt, butter, cream and ice cream. Learn more about what the 100% Canadian Milk™ symbol stands for.

(Source: http://www.dairygoodness.ca/100-percent-canadian-milk/win-free-dairy/?utm_campaign=Cont14&utm_medium=LNK&utm_source=vanURL&utm_content=AW&WT.mc_id=Cont14_LNK_vanURL_AW)

The free trade agreement will more than double the amount of European Cheese that is allowed into Canada and it looks as if the Canadian Dairy Farmers are starting to panic. 

I can't imagine what disaster would befall the nation if a consumer bypassed Canadian Brie and purchased the real stuff from France. Or real Camembert, Gouda, Manchego, Mozzarella or any of the hundreds of other fabulous cheese from Europe.