Wednesday, December 3, 2014

Consistency is a good thing

Stylebook is an app and website that is designed to help women manage their wardrobes. With the recent United States Thanksgiving holiday there were millions of people heading home for a few days. Styylebook provides a helpful list to make packing easier.

Screenshot from Stylebook.com website
(Source: http://www.stylebookapp.com/stories/holiday_packing.html)
Screenshot from Stylebook.com website
(Source: http://www.stylebookapp.com/stories/holiday_packing.html)
Screenshot from Stylebook.com website
(Source: http://www.stylebookapp.com/stories/holiday_packing.html)

This is great. You've given your users a great packing list for their week at home to visit the family. And in an effort to monetize the website, there are some links to websites that sell some of the items that you recommend your readers take with them.

So, "8 pairs of undies" is what I need. So what do I actually see in the picture? 10 pairs of undies? And what do I see when I click on the link?

Screenshot from Target.com
(Source: http://www.target.com/p/fruit-of-the-loom-assorted-colors-microfiber-hipster-5-pack/-/A-14367968?clkid=W8yUU80-SU%3Ao3G-2EaR0v2glUkQSvuRWP0H2zs0&lnm=Target+Product+Feed+Ad&afid=POPSUGAR&ref=tgt_adv_xasd0002)

So, the list says 8 pairs and the photographs shows 10 pairs, and the link to the Target website shows five-packs of underwear. If I buy two I'll be able to match the photo on the Stylebook website.

It is just one more small thing. Tell me I need 8, show me 10, and provide a link where I can buy five.? Please be consistent.

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