Would you like a free coffee, or would you prefer a McCafe?
McCafe sampling at The Real Canadian Superstore, Vancouver, BC |
McDonald's McCafe has shaken up the coffee market in Canada. And, in addition to the broader range of coffees available at McDonald's locations, McCafe coffee is now available in grocery stores.
Apart from name recognition, the McCafe coffees don't have much going for them. The espresso coffees are cranked out by automated machines and are thus almost completely devoid of character. The poured coffee is mild and inoffensive.
And now you can have the McDonald's coffee experience at home. I cannot imagine a more depressing caffeinated experience.
Labels: coffee, coffee shops, hospitality marketing, McDonald's, sampling, The Real Canadian Superstore
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