Let's finish shopping at this mall and go to another mall. One with better stores.
Lego poster at the Vancouver City Centre SkyTrain station, Vancouver, BC |
There are only nine LEGO stores in Canada. As such they tend to be destinations keenly sought out by LEGO fans. (I admit it, I've been a LEGO fan since I got my first set for Christmas when I was eight.)
The odd thing is that this poster, well actually a large sticker on the wall, is at the Vancouver City Centre SkyTrain station. That SkyTrain station is just outside the Pacific Centre, Vancouver's main downtown shopping centre. This spot on the SkyTrain wall has had an advertisement for Oakridge Centre, the location of the LEGO store, for years. While the advertisements are generally fairly generic, they do mention some of the key retail attractions of Oakridge Centre.
So, you've just finished doing your shopping downtown and you are getting on the SkyTrain. And what do you see, a big sign telling you that perhaps you've been wasting your time and that there are some different and perhaps better shops, LEGO included, just a brief SkyTrain journey away.
A bit cheeky, but full marks for getting a great position for the advertisement.
Labels: LEGO, Oakridge Shopping Centre, SkyTrain, transit advertising
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