It's good to know your customer, but it is not good if you can't serve them

Race car shopping cart, Rona, Vancouver, BC

Taking a small child shopping to a building centre store can be a rather trying experience. You are in pursuit of some specific piece of hardware to complete the project. You'll have to prowl the aisles, try and track down the always illusive staff, and hope that you can find someone who has even the foggiest idea about the item you are looking for.

And of course this process is all the more trying if you are trying to wrangle a small child who would rather be anywhere else than traipsing through the store with you.

That is why I think that these shopping carts are such a great idea. Keep the kids happy and you keep the parents happy. My biggest complaint is that most retailers that do offer these carts don't have enough of them. Nothing like having your child demand that you stay at Rona or Home Depot for an extra hour so she can have a ride in the race car.