Are there no original ideas?

Baseball cap from Cottingham Public School, Toronto

Transit advertisement for Langara College, Vancouver

I purchased the blue baseball cap at a fund raiser for my old primary/elementary school. I liked the little typographic trick of turning "school" into "cool".

Well, the fact that "cool" is hiding in the word "school" is not deep mystery, so it is not surprising that another school, or in this case a college, has used the message in its advertising.

Of course not many people will both have the baseball cap and see the advertisement for Langara. Will it make Langara College "cool"? I doubt it.