How long ago?
Sears sign on the wall at Orchard Park Shopping Centre, Kelowna, BC |
Sears sign on the wall at Orchard Park Shopping Centre, Kelowna, BC (Detail) |
In 1971, the mall was built on a former orchard, hence the name. When the mall opened the two department store tenants were The Bay and Simpsons-Sears. In 1984, The Bay purchased the Simpsons department store chain and the Simpsons-Sears stores all became Sears locations.
So, 30 years after the name change, the brickwork at the mall hints at the former name of Simpsons-Sears.
In 2014, Sears appears to be on the brink of collapse. Perhaps some more brickwork will be required soon.
Labels: branding, rebranding, sears, Simpson-Sears
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