The week is over. Why is the advertisement still up?

Responsible Gambling Awareness Week advertisement, SkyTrain, Vancouver

Responsible Gambling Awareness Week advertisement, SkyTrain, Vancouver (Detail)

The location of this advertisement makes a lot of sense. I saw it on the SkyTrain that goes from downtown Vancouver to RiverRock Casino.

Location appropriate advertising is one of the great strengths of transit advertising. However, transit advertising has a reputation leaving posters up long after the advertised event has finished.

In 2014 Responsible Gambling Awareness Week ran from February 16th to 22nd. I saw this poster on the SkyTrain on March 4th. While encouraging gamblers to be responsible is a timeless message, the fact that posters remain on the SkyTrain weeks after the event speaks to the low demand for transit advertising or a lack of service keeping the message up to date.

Either way, it does not bode well for the future of transit advertising.