So good, yet not quite good enough

Rack card for Mt. Boucherie Winery

I'm a tedious, pedantic nit picker. (And there is no 12-step programme to help me.) I found this card for an Okanagan winery. What do I like about it?

It is really simple, the fonts match. Not that big a deal, but the font used for the words "Mt. Boucherie" is the same on the card and on the sign in the photograph on the card. As part of the winery's visual identity and branding, the font choice is one thing that some consumers recognize easily.

However, while the winery has the font right, somehow there is no certainty about the name. According to the text at the top of the rack card the firm is a "Family Estate Winery"

"Family Estate Winery"

 

 While the sign in front of the winery states that it is something else.

"Estate Winery"

So, is it a "Family Estate Winery" or is it an "Estate Winery"? The difference is slight, but if the "Family" designation is significant then why not change the sign in front of the winery, reshoot the photograph and reprint the rack card. Or perhaps it just doesn't matter, or just the winery thinks that no one will notice.