Thursday, October 4, 2012

I found the Ban (And we've got it on a deathwatch)

The deodorant aisle at The Real Canadian Superstore
Well, it took me a while, but I finally found the Ban deodorant. Searching the aisles at The Real Canadian Superstore I found the Ban on the bottom shelf in the middle of the aisle.

Ban on the bottom shelf in the middle of the aisle
The aisle as filled with Dove and Axe, but Ban, formerly a significant player in the deodorant business, was relegated to a space less that 20 cms wide. And with that amount of space, and that crappy location, I can't see sales rising any time soon.

I'd give the brand a year or so.

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