Thursday, October 4, 2012

What was this photo doing in East Side Mario's?

Henri Cartier-Bresson, 'Rue Mouffetard, Paris' (1954)
Source: http://www.nysun.com/pics/4425.jpg
According to the firm's website, "East Side Mario's is a chain of authentic Italian restaurants that offers great value, even better food, and a fun, lively atmosphere for the whole family." Source: http://www.eastsidemarios.com/

So what is a copy of this iconic photograph of a young boy in Paris doing in a restaurant that purports to be "authentic Italian"? Are there no photographs of young boys in Rome? Does the management think that no one will know that the boy is French and not Italian? Is the use of this photograph in the restaurant the result of ignorance or an attempt at deception. (Making people think it was shot in Italy.)

Just another detail in retail that someone got wrong.

Perhaps the restaurant should have this photograph up on the wall instead?
Ruth Orkin, "American Girl in Italy" (1951)
Source: http://www.orkinphoto.com/photographs/american-girl/

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