Okay, you're a winner. Why should I care?

"alive" magazine distributed by Nature's Fare Markets

I picked up this copy of "alive" magazine at a Nature's Fare Markets location. According to the cover this store is, "WINNER natural health retailer of the year"

WINNER natural health retailer of the year

While receiving this recognition is great, I want some context. When did Nature's Fare win? 2011, 2012, 1975? And who made the decision? Was it a local, regional, provincial, national, or international award? Did it come from one of the stores suppliers, or some industry association? Is it recognition from consumers or some local newspaper? How many other firms were in the running?

Unless you can provide some context, and convince me that this is somehow significant I'll just think it is another piece of marketing fluff. Even just adding the year would be a vast improvement in relevance.