What happened to Ban?

Source: http://talkingmakeup.com/tag/ban/

At one time Ban was a really big player in the deodorant market. (I've been a Ban user for years.)

Yesterday I was at Safeway and was looking for some Ban. None in stock, and not even a place for it on the shelf. I wonder if the brand is about to die in North America. There were about 20 different varieties of Axe on the shelf.

I'll keep looking. I may find Ban on the shelf at Shoppers Drug Mart, which is where I bought it last time.