Everything, or perhaps only something, is on sale

Sale sign at Zellers

The Zellers stores are closing. Target has bought the chain and apparently the only thing interesting enough to keep was the real estate. (And they are not even keeping all of that.)

As a result all of the Zellers stores are selling off their remaining inventory at clearance sale prices.

Or are they?


Sale sign at Zellers

You see, I'm not very clear about the sale. Either the entire store is on sale or its not. This sign is just plain confusing. And confused consumer are never happy consumers.