Never underestimate the power of cute

U-Haul Trailer

The U-Haul company has been in business since 1945, and for many people it is synonymous with moving. The firm started out renting trailers for one-way moves, and has since added a variety of other options including trucks.

I saw this cute little trailer in Kelowna over the weekend. Small and aerodynamic, it could probably be towed by just about any vehicle.

U-Haul Trailer

I think the most important feature of this trailer it that it is so cute. Never underestimate the power of cute, and in this case cute also means aerodynamic. But, does the shape make packing harder? Would a basic box be more functional? How does U-Haul establish the balance between aerodynamic shape and usability? Or maybe cute is all you need?