Sunday, September 2, 2012

A beer-power motorcycle

Suzuki motorcuycle with Corona stickers
Corona sticker
I know, I'm pedantic and petty. (However, I do come by it naturally and I think that it is a genetic problem as my siblings are similarly affected.)

I saw this motorcycle near Vancouver yesterday. The Corona sticker is a relica of the race livery that the sponsored racers have on their motorcycles. (And is available on-line at http://www.bikehps.com/acatalog/Suzuki__Graphics_Kits.html)

But does it not strike you as a bit odd that in these days of heightened concern about drinking and driving that a motorcycle racing team would be sponsored by a brewery? The demographics are perfect, young men drink beer and ride motorcycles. The problem arises when they do both succession.

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