A beer-power motorcycle
Suzuki motorcuycle with Corona stickers |
Corona sticker |
I saw this motorcycle near Vancouver yesterday. The Corona sticker is a relica of the race livery that the sponsored racers have on their motorcycles. (And is available on-line at http://www.bikehps.com/acatalog/Suzuki__Graphics_Kits.html)
But does it not strike you as a bit odd that in these days of heightened concern about drinking and driving that a motorcycle racing team would be sponsored by a brewery? The demographics are perfect, young men drink beer and ride motorcycles. The problem arises when they do both succession.
Labels: beer, Corona, demographics, drinking, sponsorship, Suzuki
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