Wednesday, September 5, 2012

They'll never notice, until they do

Track lighting Pottery Barn Kids
Lighting is the bane of retailers. It is a huge cost and requires constant maintenance. I saw this track in a Pottery Barn Kids location in Vancouver. And yes, the three lights with the black trim are all dead.

I have a few problems with this.
  1. Dead light bubs make it harder to see in the store. If I can't see I can't make my decision and decide to purchase.
  2. Why is the store mixing two different types of fixtures, all white and white with black trim, on the same track? It just looks messy.
  3. If the lights burn out faster in the white and black fixtures, why do you still use them? It makes the store look uncared for and also drives up light bulb costs.
These are all petty pedantic details, but the reality is that is what retail is all about. And if you can't, or won't, pay attention to the details then you won't stay in business.

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