Friday, May 11, 2012

Just a bit of amateur rebranding

TD Canada Trust branding inside a shopping complex elevator
I've banked with the TD (Toronto Dominion) Bankfor a long time. My mother used to bank with Canada Trust. (Their ATM machines were named "Johnnycash" and Mr. Cash did advertising for the firm.)

The two firms merged, well TD bought Canada Trust, and for now the branches are identified as TD Canada Trust.

Unless, of course, some vandal engages in a bit of amateur rebranding.

I wonder what would be worse; TD Canada  rust or TD Canada Truss? Either way, it does nothing to increase confidence. And if there is one thing that Canada banks tend to do well it is inspire confidence. They may be bastions of fiscal conservatism, but none of them has gone broke recently.

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