Using brand names to enhance your brand reputation



Part of an email sent by Bang and Olufsen

There are a very few brands that are also such hallmarks of quality that they are presumed to be understood by customers all over the world.

For Bang and Olufsen's consumers in North America, Carnegie Hall is probably a pretty safe choice if you are talking about highly respected venue for live music. As one of the most storied concert halls in the world, the inclusion on Carnegie Hall in the English-language version of this email reflects the hall's place in musical history, and the respected place it has among music fans.

But it does raise the question; can you really fit all 2,804 seats of Carnegie Hall into a Mercedes Benz?