How quiet is a library?

Future Shop Flier - April 27 to May 3, 2012

Future Shop Flier (Detail) - April 27 to May 3, 2012

Future Shop Flier (Detail of Text) - April 27 to May 3, 2012

Have you been in a library recently? They are no longer the quiet refuges of my childhood. Librarian no longer spend all of their time going "SHHHHH" to people spekaing above a whisper.

Today libraries are filled with computers and toys, children are playing, teens are getting tutored, and patrons are asking the librarians for help with everything from email to ebooks.

But for come marketing person, the image of a library as a place of quiet was still strong enough to use as a descriptor of the noise level of this product from Sharp. I wonder how many potential customers will make the connection? And how long will this connection be valid for consumers?