Why is this not in English?

Glysomed poster in bus shelter on Marine Drive in West Vancouver, British Columbia

I actually don't have a problem with multi-cultural advertising. If you are selling cricket bats in Surrey British Columbia, then Punjabi is probably a good choice, or if selling moon cakes in Richmond, British Columbia then Mandarin might be a good choice.

But this is an advertisement for a hand cream at a bus shelter in West Vancouver, and it has been up for weeks.

So, is this language appropriate for the consumers in West Vancouver? 70% of West Vancouver residents claim English as their mother tongue, and over 80% speak English at home. The hand cream also originated in Europe.

Either putting this up in West Vancouver was a mistake by the billboard company, or for some reason someone at the advertising agency thinks this choice of language is correct.

Either way, I can't see anyone at Glysomed being happy with the situation. The reality is that they probably don't know. And if the client has no idea what is happening with their media buy, it is not a good sign.